A Diamond’s Eye View of the World

a multi-faceted look at the middle east, and the middle west

branded snow

Posted by adiamondinsunlight on March 5, 2009

How did we miss this event last year? I asked H in an email, attaching this advertisement:


Last year’s March calendar was pretty empty around this time – not even a facial or a lunch date penciled in.

I like the “Cedars’ snow” stipulation for snowman-building materials, H replied. I do too – partly for eco-friendly reasons (no fair carting in “foreign” snow just to build a bigger snowman) and partly because as a former marketer, I love branding.

You know, H continued, a cynical view would suggest that this is meant as a diversion to any Mouarada activities taking place on the 8th.

I hadn’t thought of that. Politicizing snowmen? In Lebanon, anything is possible :).


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