a venti of Zionism, extra hot: Starbucks and Israel
Posted by adiamondinsunlight on January 17, 2009
I saw that protesters closed one of the Starbucks in Beirut this week, my father said after he and my mother picked me up at the Seattle airport. Did we pass that one when we visited?
They definitely did – I took them on a full tour of Hamra. But we didn’t stop at any Starbucks during their visit to Beirut – the Starbucks franchises in Lebanon used to drive me nuts. First, because of their unapologetically erratic tea supply, and second, because of the lack of milk at the milk station. At Lebanon’s Starbucks, the only way to get milk in your tea or coffee is to ask for it when you order – and then ask for it again when the barista makes your drink, since the message never seems to get passed otherwise. Nor does the order-taker ask you whether you would like milk. Sigh.
But at least Lebanon has Starbucks, so I could order a venti to go whenever I needed a portable shot of caffeine in a jumbo size. Guess what country doesn’t have a Starbucks? Not even one?
I understand that Starbucks did partner with a local company to open a few franchises there in the early 2000s, but they failed: not enough customers. Meanwhile, the Arab world is filled with Starbucks outlets.
Maybe Howard Schultz is an ardent Zionist, but it 1) doesn’t seem to have gotten in the way of the company’s business focus and 2) doesn’t seem to have driven Israelis to patronize his shops.
The wide currency of the belief that he donates 5, 10, or 15% of the company’s profits to Israel (in a publicly traded company?) meant that Starbucks issued an official “Rumor Response” on January 5, long before the Beirut dozens decided to gather on Hamra. The response stated:
Rumors that Starbucks Coffee Company and its management support Israel are unequivocally false.
Starbucks is a publicly traded company with stores in 49 countries. Though our thousands of partners (employees) and business associates around the globe have diverse views and share many beliefs about a wide range of topics, our primary focus remains to deliver the best customer experience possible. Starbucks is a non-political organization and does not support political causes. Further, the political preferences of a Starbucks partner at any level have absolutely no bearing on Starbucks company policies.
I’m perfectly willing to protest the fact that Lebanon’s Starbucks miss the boat when it comes to adding milk, because I have proof. I’ve looked into the Schultz/Zionism connection, and while he seems to be an observant (Reform) Jew who has been to Israel, he doesn’t appear to be rabidly Zionist. (If he were, why open so many Starbucks outlets around the Arab world?) Before I boycott the company, I would like to see the paper trail.