A Diamond’s Eye View of the World

a multi-faceted look at the middle east, and the middle west

“You’re special” – Alfa’s mobile auction

Posted by adiamondinsunlight on December 23, 2008

I had been worried about Alfa. MTC had gotten so much press about its “platinum” auction – and Alfa seemed to be losing out.

But not to worry – Alfa held its own special numbers auction last night, featuring a trio of precious metal numbers:


Unfortunately for Alfa, its auction appears to have been hit by the world’s economic woes: while the MTC auctions apparently raised over $2 million (which seems high to me), Alfa’s topped out at $700,000. That’s still quite a taking for the sale of a few phone numbers.

Here’s a snippet of the article in today’s paper about the auction:

BEIRUT: Alfa, one of the two mobile operators in Lebanon, launched an auction for premium cellular numbers on Monday, following the lead of  MTC Touch. About five dozen people took part in the auction at the Metropolitan Hotel in the presence of Telecommunications Minister Jebran Bassil and senior officials from the Telecommunication Ministry.

The number that fetched the highest price was 70-333333   ($90,000), followed by 70-300000 for $65,000 and 70-300300 for $37,000.

Alfa executives tried to start the bidding for 70-303030 at  $50,000 but found no takers.

The company is offering 50 easy-to-remember numbers to the highest bidders following the successful auction by MTC Touch, which managed to raise $2.5 million three months ago.

Wonder if some of these numbers will end up as Christmas gifts …


3 Responses to ““You’re special” – Alfa’s mobile auction”

  1. Nora C said

    It’s got to be annoying having one of those numbers seeing how they were published publically, can you imagine the number of prank calls?

  2. M. said

    Blah, the 70-333333 isn’t that appealing. Now if it was 03-333333, I’d definitely understand paying 90K for it 😛

    Merry Christmas.

  3. Hi Nora! That was my first thought when the MTC auction results were announced – especially since the new owners’ names were listed as well! But maybe they see it as a small price to pay for the joy of being “famous” – who knows how people who pay $90,000+ for a phone number think!

    M – Merry Christmas! And yes, too funny about the “70” being a platinum number!

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