a bicycle built to Yahoo
Posted by adiamondinsunlight on December 21, 2008
In response to yesterday’s post on “A bicycle built to view“, someone from Yahoo wrote this comment:
Yahoo has a fleet of about twenty of these bicycles all over the world! They’re part of Yahoo’s “Start Wearing Purple” campaign.
I went to the Start Wearing Purple website, which unfortunately wasn’t too enlightening – although I did learn several “fun facts” about the color purple. (For a sense of the general response to this campaign, see “And you thought Microsoft’s marketing campaign was weird”, here.)
And by googling “purple pedals” (the name of the “Start Wearing Purple” bicycle campaign) I found the Beirut bicycle – and its rider – here. The photos taken by the bike’s camera upload to Flickr every so often – but the latest set currently available is from November, sadly.
I can’t wait to see the ones taken this week – I’m anticipating scowling ISF and Jumblatt security forces, not to mention the special forces men in blue.
And I’m dying to know, Yahoo: how is the Beirut experience working for your marketing campaign 🙂 ? Any chance of inspiring the ISF with purple, “the color of innovation”?