the slow pace of innovation in Jezzine
Posted by adiamondinsunlight on September 3, 2008
I love the English-language news services in Lebanon. Between Naharnet, Now Lebanon, and the Daily Star, there is always at least one article or news update that leaves us torn between scratching our heads and laughing out loud.
Yesterday, the Daily Star was the big winner, with a ridiculous piece on how Jezzine’s cafe and restaurant owners have discovered a “new way” to prepare argilehs: through a hollowed-out fruit.
Here’s the article:
“Narguileh takes on new flavors in Jezzine”
Owners of cafes and restaurants in the Southern region of Jezzine have found a new way to serve narguileh – the traditional Lebanese water pipe – as part of this summer’s tourist strategy to attract additional visitors.
“Making narguilehs is no longer limited to their different flavors and sizes,” Youssef, a waiter at Jezzine’s Sakhret alShalal restaurant, told The Daily Star on Monday.”We now use fruits instead of the heart of the narguileh that is usually filled with water.”
According to Youssef, fruits like watermelon, muskmelon, coconuts and even lemons are being used to smoke flavored tobacco. The fruit, Youssef explained, is pierced from the top and the traditional narguileh pipe and hose are then inserted.
“We [also] fill the emptied fruit with any juice flavor upon [the] customer’s request,” he added. “These are fresh and natural water pipes.”
Youssef said that these improvised fruit narguilehs were attracting scores of smokers, whom he said “prefer them to the ordinary ones.”
“The Lebanese people are known for their innovation skills,” he said. “They always create something new to draw tourists and promote the tourist season in their country.”
Oh, those innovating Lebanese. I’m sure that I’ve never heard of argilehs run through fruits before – not in Syria, not in Egypt, and not in the Gulf. Thank goodness those restaurateurs in Jezzine put their thinking caps on.
I can’t wait to see what they might think of next – the Internet, perhaps?