A Diamond’s Eye View of the World

a multi-faceted look at the middle east, and the middle west

reasons to get away: context-sensitive vacation ads

Posted by adiamondinsunlight on July 7, 2007

The English-language Daily Star ran an advertisement last week that amused me with its creators’ savvy approach to the Lebanese market.

First, the advertisement (probably a standard Cyprus Airways image) shows a couple who do not necessarily appear Lebanese.

Second, it refers obliquely to the political situation (“worries”).

Third, it suggests that readers can not only envision themselves escaping the “worry” of the ongoing situation here, but are willing if not eager to do so.

30_06_2007_003_024.jpg

As for me, I’m a pale inside creature (hence the blog). I may be interested in turning my back to my worries – but to my laptop? Never :-)!

2 Responses to “reasons to get away: context-sensitive vacation ads”

  1. Skiman said

    You have to give Cyprus Airways ad agency in Beirut credit for creativity. I remember their excellent winter ad a couple of years ago depicting a road sign with Faraya being 45 minutes and Larnaca 25.
    Despite their creativity we don’t get to see many Lebanese tourists here these days.

  2. Yes, Skiman, you are right – their ads are very creative.

    Unfortunately I think we need more than good advertising to bring back Lebanon’s tourists – although that would certainly be a start!

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