A Diamond’s Eye View of the World

a multi-faceted look at the middle east, and the middle west

the streets of Beirut, where hygiene meets politics

Posted by adiamondinsunlight on December 31, 2006

Sukleen has been running some very interesting advertisements in the Daily Star, non-Arabic speaking Lebanon’s favorite newspaper, reminding readers that Sukleen is non-partisan. I understand that during the current protests Sukleen’s sanitation and maintenance workers have been made objects of derision and attack – by partisans from a variety of Lebanese parties and political groups – and I assume that these advertisements are meant to prevent future occurrences. However, I can find no further information about them. Sukleen’s website (www.sukleen.com) has not been updated since 2002, so it is of little help, and none of the usual PR and advertising agencies have mentioned a Sukleen campaign on their website. To me it is a mystery, and an intriguing one.

This is the latest advertisement, published on December 30:


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