“Call me back”: Alfa’s $.09
Posted by adiamondinsunlight on November 3, 2009
This morning, H sent me the link to a new service that Alfa, or rather “Alfa Active Light“, is offering its pre-paid customers. Called “Ehkineh“, its basically a missed-call service for those with balances too low to send a SMS, who think that a missed call won’t send the right message.
It sounds like a joke: an April Fool’s Day gag, or a Qnion piece. But it isn’t – and that’s the beauty of it for me: its yet another workaround that helps people navigate the country’s many dysfunctional telecomm issues.
Here’s what Alfa has to say:
About the service
Out of credit or you have less than $0.09 in your balance, and your line is still in the active period? Now you can use “Ehkineh” a free service from Alfa, to send up to 40 Free predefined “Ehkineh” SMS per month asking an Alfa user, whether Prepaid or Postpaid, to call you back for urgent matters.
How to use the service
In a text message, compose the letter “E”, followed by the 8 digits Alfa number of the person you wish to send the SMS to, & send the SMS to 1339 for free.
Alfa in return, sends “Ehkineh from Alfa: Please Call me Back” request through SMS on your behalf to the person you are trying to reach.
Note: Once the SMS is sent, you will receive a confirmation message & the remaining number of free SMS you can benefit from.
Useful tips
- Automatically renewed and absolutely free of charge
- Available exclusively for Alfa Prepaid subscribers,
- Every month you get 40 Free new “Ehkineh” SMS, which you cannot accumulate from one month to another.
- Not functional outside Lebanon. However, if the destination number is abroad and subscribed to Roam-In service, he will be able to receive the SMS.
Happy haka’ing, Alfa pre-paid users
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habib said
I love how its intended to be used “for urgent matters” when Alfa knows people will use it simply because they can’t afford the cost of communication. Why didn’t they just call it “Missed call balesh” ?
adiamondinsunlight said
I wondered about the name, too – maybe it just sounds better to Alfa’s marketing team? Or maybe “missed call” is seen as too generic to be branded?